You have to hand it to the folks at Yeti (which is a trademark) they created the industry standard in double-wall insulated stainless steel drinking vessels. And they make a fine product. Being first-to-market, however, allowed them to embrace some creative pricing strategies and so we went shopping for an item of equal quality and performance (drinks stay cold for 24 hours!) but one that we could personalize and still offer at a great value. Our 20 ounce and 30 ounce coolers will stand out in a crowd (apart from the cammo version, which is designed to not stand out!) with your choice of personalization.